Ask any consumer today what grabs their attention or where they get their information and their answers will most likely differ from what they may have been 10 or 15 years ago. As technology and the variety of different media outlets have grown exponentially, many consumers have shifted their attention from more traditional media forms, such as magazines, newspapers, and stationary billboards to more modern mediums like social media, web-based outlets, and digital signage. While these more modern outlets often provide the exact same information as the ones that came before them, they have the ability to offer curious consumers the opportunity to learn and more easily engage with the information they are provided.
As this shift has occurred and consumer preferences have changed, so have the ways in which businesses successfully inform and market to them. While there’s no denying that the more traditional forms of promotion and advertising are effective for reaching consumers, digital signage has the ability to provide them with a unique user experience from the start—driving awareness, offering an interactive experience, and providing a seamless, user-friendly interface throughout the entire interaction.
Curious how digital signage could change the advertising game for your business or organization? Keep reading.
Living in the age of technology that we do, consumers are easily captivated by almost anything with a digital screen. Think about it–if you’re walking down the street or through a mall, are you more likely to notice the print display hanging in the storefront or the interactive digital display? Probably the digital display. Digital signage does so much more than just grab customers’ attention, though, it is also an effective tool for sharing information and driving consumer awareness on the path to purchase.
Offers an Interactive Experience
While the aforementioned more traditional forms of promotion and advertising have undoubtedly withstood the test of time, today’s consumers have grown to expect immediate gratification—including quick answers to their questions. Many digital signage models feature an interactive touch screen, which provides consumers access to numerous different layers of information—extending far beyond what meets the eye upon first glance. Digital signage can also include VoIP and SMS Text Messaging capabilities—enabling consumers to call businesses directly from the kiosk or text information from the screen to their personal cell phone to refer back to later on.
Provides a User-Friendly Interface
In addition to providing an eye-catching display, Interactive digital signage also offers a user-friendly interface–complete with simple menu options and navigation features. From the most tech-savvy to the least, consumers of all kinds can interact with and absorb information from the display. Similarly, with ADA compliance, Voice Over IP (VoIP), and Telecommunication Device for the Deaf (TDD) integration capabilities, digital signage can accommodate consumers of all abilities.
Not only is digital signage easy for consumers to use, one of the most significant benefits for businesses and organizations is that the content is easy for them to update as well. Did the time change for an event? No problem. Just implemented updates for a product line? Get the word out! Once they have finalized the changes that need to be made, businesses and organizations can simply log into the back-end of their platform and add, remove, or change any of their content, all with the click of a few buttons.
Can Include Revenue-Generating Advertising
While some businesses and organizations choose to solely focus their digital signage solution on their own company, others have implemented revenue-generating platforms on which other non-competing businesses or organizations in the area can advertise as well. This is an especially useful option when looking for a way to offset the initial cost of deployment.
As consumers have become increasingly technology-driven, digital signage has emerged as an effective advertising and information sharing platform. As a result, this transformation has successfully enhanced the ways in which businesses and organizations promote themselves to consumers.
To learn more about Meridian’s self-service digital signage hardware and software solutions, visit our digital signage page.