THE CHALLENGE
Legends, known for its industry-leading hospitality, catering and merchandising operations, was awarded stadium merchandising rights for Super Bowl 50 at Levi’s Stadium. Legends teamed with Facility Management Inc. to win the bid for its first Super Bowl as stadium merchandise concessionaire. Given the significance of the iconic sporting event and with over 70,000 in attendance, Legends needed a way to engage with fans, shorten wait times and keep stadium merchandise stores under capacity.
THE SOLUTION
In January 2015 Legends enlisted the help of Meridian to create a robust retail solution. Meridian and Legends partnered to deploy interactive digital signage at Levi’s Stadium. InterAct, Meridian’s highly configurable, easy-to-use, interactive digital signage software application, allowed fans to browse exclusive merchandise that could be purchased at the NFL Shop presented by Visa retail stores located throughout the stadium. The interactive software solution was installed on six Presenza kiosks, Meridian’s flagship interactive digital signage kiosk.
THE RESULTS
Super Bowl 50, held on February 7, 2016, produced a record $4.6M in merchandise sales at Levi’s Stadium. Following the success of the Super Bowl, Legends reassigned the six Meridian kiosks to venues at Indianapolis Motor Speedway, AT&T Stadium, Raymond James Stadium, Freedom Tower and Yankees Stadium. Meridian and Legends are continuing to collaborate on enhancements to the InterAct digital signage software application that will provide an even greater user experience at these venues.