Situated in the mountains of Western North Carolina, Blowing Rock attracts visitors from all across the United States every year. When looking for a new way to engage tourists and connect locals by promoting events, shops, restaurants, and attractions, the Blowing Rock Tourism Development Authority turned to Meridian to bring their self-service solution to life.
Custom designed to match the aesthetic of the mountain community and fit within an existing structure, the two-sided units include a 55″ landscape screen that runs a loop of static digital signage. The opposite side displays a pair of side-by-side 46″ interactive touch screens that feature InterAct, Meridian’s highly configurable and easy-to-use interactive digital signage software solution.
Deployed in 2017, the interactive kiosks allow visitors to explore local dining spots, hotels, attractions, and entertainment. Each listing can display photos, videos, an interactive map, and written content. In the year 2018, alone, the kiosks fostered more than 10,000 interactions with visitors.