THE CHALLENGE

Samsung SDS America (SDSA) is the U.S. subsidiary of Samsung SDS, a global software solutions and IT services company. SDSA provides purpose-built digital technology solutions in the areas of secure mobility and advanced analytics. When looking for a unique way to transform the ways in which retailers and advertisers engage their ‘on the go’ audiences, Samsung turned to Meridian to help create a digital out-of-home signage solution.

THE SOLUTION

Designed to display targeted advertisements, the digital signage solutions have been installed in locations with a high volume of customer traffic, such as shopping centers and retail outlets. In addition to displaying targeted advertisements, the solutions also track consumer behaviors—providing advertisers with media metrics and a comprehensive understanding of audience segments and their movement patterns throughout the sales cycle, based on advertisement exposure.

THE RESULTS

As an initial rollout, the first 50 digital signage units were deployed at a variety of locations across the country in 2018 and early 2019.